-
What Consumers Really Want Brands to Do About Social Issues
Social marketing Digital ArticleNew research finds that when brands link social action to their core business, they earn higher trust, broader appeal, and long-term loyalty from customers. -
Sales Teams, Don’t Undervalue Face Time with Customers
Sales Digital ArticleWhen deals are complex, showing up in person beats another dashboard or Zoom. - SPONSORED CONTENT FROM FRONTIFY
Building Strong Brands
Strategy ResearchResearch Report Sponsored by Frontify -
To Set Your Brand Apart, Create Moments of Shareable Joy
Customer experience Digital ArticleThe most successful brands take small pleasures and elevate them into experiences that feel bigger than the product itself. -
Is Your Brand Optimized for AI Search?
AI and machine learning Agenda NewsletterHow to think about your business’s online presence in the age of AI. -
How to Reinvent a Legacy Brand—and Win
Leadership HBRE ArticleAn HBR Executive exclusive Q&A with Lew Frankfort, the former CEO of Coach and author of the new book, Bag Man. -
Building a Customer-Centric Organization
Customer experience PlaybookThe HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. -
The Importance of Trust and Transparency in Retail Media Networks
Advertising Digital ArticleRetailers built their RMNs on supplier dollars. Now they must earn them. -
What Disruptive Innovators Do Differently
Innovation Digital ArticleThey practice five key behaviors: customer obsession, curiosity, collaboration, a willingness to experiment, and persistence. -
How Successful Sales Teams Are Embracing Agentic AI
AI and machine learning Digital ArticleThe real opportunity lies not in replacing people but in reshaping how humans and AI collaborate. -
Which Weak Signals Should You Pay Attention To?
Consumer behavior Agenda NewsletterFive of the CEOs on HBR Executive’s Advisory Council share which metrics they follow to stay ahead of the competition. -
When CMOs and CFOs Align Their KPIs, They Deliver More Value
Sales and marketing Digital ArticleGetting on the same page about which metrics really matter helps cut waste and focus investment. -
Your Company Needs a Gaming Strategy
Customer strategy Digital ArticleVideo games have transformed consumer engagement. Here’s how you can use them to connect with your audience. -
Research Roundup: CEO Start Dates, Online Reviews, AI’s Impact on Morale, and More
Boards Digital ArticleUseful and surprising findings from across academia, consultancies, and other vetted sources. -
Why Some Sales Teams Are Actually Growing Alongside AI
Sales Digital ArticleEvery generation of technological advancement has redefined the job—not replaced it. -
It’s Time to Try Bundled Pricing
Sales and marketing Magazine ArticlePackaging products together can appeal to inflation-weary consumers. And you don’t need to discount as much as you may think. -
Case Study: A Fast-Food Company Considers Dynamic Pricing
Pricing strategy Magazine ArticleWhat’s the best way to deal with rising costs and increasingly price-aware customers? -
A Good Rivalry Can Elevate Your Brand
Brand management Digital ArticleNew research shows when to mention a direct competitor in your marketing—and when to avoid it. -
4 Research-Backed Ways to Strengthen Your Pitch and Get Funding
Sales Digital ArticleFounders can dramatically improve their odds simply by matching their choice of words to the strength of their evidence. -
Research Roundup: Humility at the Top, Motivating Your Staff, Retailer-Brand Relationships, and More
Motivating people Digital ArticleUseful and surprising findings from across academia, consultancies, and other vetted sources.
-
Eli Lilly: Weighing Options in the Obesity Drug Market (Abridged)
Marketing Case Study11.95View Details In May 2025, the pharmaceutical company Eli Lilly seemed to be pulling ahead in the lucrative obesity drug market. Its GLP-1 drug, Zepbound, had gained... -
Bag Man: The Story Behind the Improbable Rise of Coach
Brand management Book32.00View Details The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.... -
Gareth Southgate and the England National Men's Soccer Team
Marketing Case Study11.95View Details In July 2024, Gareth Southgate stepped down from his position as manager of the England national men's soccer team. He left the role after eight years... -
Playing To Win Toolkit, Expanded with Gen AI Prompts
Brand management Book499.00View Details Be confident in your strategy success. Strategy work can be a frustrating, stressful process that doesn't always lead to actionable results. Thousands... -
HBR's 10 Must Reads 2026: The Definitive Management Ideas of the Year from Harvard Business Review (featuring "The Strategic Genius of Taylor Swift" by Kevin Evers)
26.95View Details The definitive leadership and management ideas of the year from "Harvard Business Review." We've reviewed the ideas, insights, and best practices from... -
HBR's 10 Must Reads 2026 (Paperback + Ebook)
AI and machine learning Special Offer34.95View Details The definitive leadership and management ideas of the year from "Harvard Business Review." We've reviewed the ideas, insights, and best practices from... -
Keroche (G): A Test of Resilience
Business history Case Study5.00View Details This case reviews Keroche Breweries from 2019-2025, a period defined by tax disputes with the Kenya Revenue Authority, a legal case with EABL, the operational... -
Playing to Win, Expanded with Bonus HBR Articles: How Strategy Really Works
Brand management Book32.00View Details The proven playbook for winning--now updated with a new foreword and two bonus HBR articles. Strategy is not complex. But it is hard. It's hard because... -
Press Play: Why Every Company Needs a Gaming Strategy
Brand management Book32.00View Details An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that... -
Hyperlocal Marketing Strategy to Tackle the Storm in Tata's Teacup!
Customer-centricity Case Study11.95View Details Tata Tea Premium, the flagship brand of Tata Consumer Products Limited, faced mounting challenges from aggressive regional competitors offering localized... -
Stonemaier Games: Treading Water in the Darkest Tariff Timeline
Entrepreneurship Case Study11.95View Details In April 2025, the co-founder and president of board game publisher Stonemaier Games found the industry he had worked in for over a decade upended by... -
Grupo Boticario: Orchestrating a Customer Value-Centric Growth Strategy to Compete in Brazil's Beauty Market
Digital transformation Case Study11.95View Details Perfumery and cosmetics group Grupo Boticario was one of the leaders in its segment in Brazil by 2023, boasting 4,000 stores across 1,600 cities. For... -
Can Public-Private Partnerships Keep Indian Railways on Track?
Consumer behavior Case Study11.95View Details Piyush Goyal, the central railway minister responsible for Indian Railways (IR), was leading its efforts to establish public-private partnerships (PPPs)... -
Ethics and Influence in Client-Driven Marketing Research
Business ethics Case Study11.95View Details A recent marketing graduate working at a market research firm faced an ethical dilemma when her unbiased survey questions were altered to favour a client's... -
Victoria's Secret: Diversity, Equity, and Inclusion in Marketing
Corporate social responsibility Case Study11.95View Details In 2025, lingerie brand Victoria's Secret & Co. (Victoria's Secret) was trying to reimagine itself after facing a range of challenges including changing... -
Ranveer Allahbadia: Managing Controversy in the Digital Age
Brand management Case Study11.95View Details In February 2025, a popular Indian YouTuber with over 12 million followers, Ranveer Allahbadia, faced a public-relations (PR) crisis following a controversial... -
Industry SuperFunds: What Next for the Brand That Transformed a Sector?
Advertising Case Study11.95View Details The case examines the strategic branding dilemma Industry Super Australia (ISA) faced in 2025. ISA was an industry association representing profit-to-member... -
Take-Two Interactive Software Inc.: The Business Behind Video Gaming's Biggest Hits
Business management Case Study11.95View Details On May 15, 2025, Strauss Zelnick, chairman and chief executive officer of Take-Two Interactive Software Inc. ('Take- Two') sees his company's stock price... -
DBS: Customer Obsession Journey, Enhanced by Agility at Scale and AI
AI and machine learning Case Study11.95View Details DBS was recognised as the world's best bank, yet it wanted to deliver even higher customer experience to continue its mission to make banking joyful.... -
The New York Liberty: Building the Business of Women's Basketball
Marketing Case Study11.95View Details In May 2025, Women's National Basketball Association (WNBA) team the New York Liberty raised their 2024 championship banner. The team's owners, Clara...
